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"In a world where advantage increasingly depends upon movement rather than position, Judo Strategy drills home the ultimate principle of strategy: Maximize impact while minimizing effort. This is easy to say but difficult to accomplish. The authors provide pragmatic techniques and examples to help make this principle come alive. Don’t enter the market without this book."

—John Hagel, Author, Net Gain and Net Worth, and Chief Strategy Officer, 12 Entrepreneuring, Inc.

"For those who want to understand business strategy in the Internet Age, this book is a must-read. For those who need to compete in the New Economy, this book is a godsend. For those who enjoy great metaphors, deep analysis, and terrific stories, this book is a treat."

—Reed Hundt, Former Chairman of the Federal Communications Commission and Author, You Say You Want A Revolution: A Story of Information Age Politics

"Yoffie and Kwak develop the judo metaphor for business strategy in an effective and easy-to-read manner. This book is essential reading for beginners competing against formidably entrenched organizations and for established companies vulnerable to attack. Readers quickly learn how judo strategy, including the principles of movement, balance, and leverage, and judo economics can lead an entrant to a significant market position. Anyone wanting to be the bullfighter rather than the bull will love this book."

—George M.C. Fisher, former Chairman and CEO, Kodak and Motorola

"Judo Strategy describes, in an insightful and entertaining way, how to compete against established competitors. All entrepreneurs and venture capitalists can learn invaluable lessons about how their start-up can turn the natural advantages of a big company against the company itself."

—Russ Siegelman, General Partner, Kleiner Perkins Caufield & Byers

"Judo Strategy will be the new handbook for managers in many industries. The message is clear and powerful: Smart managers need to learn how to pick battles they can win and avoid head-to-head confrontations they are likely to lose. Yoffie and Kwak show how to do this with a wealth of examples that are simply amazing."

—Michael A. Cusumano, Professor and Chairman, MIT Sloan Management Review, and Co-author, Microsoft Secrets

"Yoffie and Kwak convincingly portray the rough-and-tumble world of competitive markets as a coherent, judo-like struggle for dominance. They chronicle numerous success stories and failures in the new and old economy. This book is a must-read for executives searching for a strategic path to victory and for those who want to hold on to what they already have."

—Joel Klein, Chairman and CEO, Bertelsmann, Inc.

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