Francisco de Asís Martínez-Jerez
                       Harvard Business School

Downloadable Files

1. Click here to download the customer profitability spreadsheet that accompanies the case "Internet Customer Acquisition Strategy at Bankinter." bankinter_customer_profitability.xls

2. Click here to download the branch profitability spreadsheet that accompanies the case "Caja España: Managing the Branches to Sell (A)."  cajaespana_branch_profitability.xls        

3. Click here to download the videos that accompany the case "Musimundo." musimundo_commercial_1.rm, musimundo_commercial_2.rm, musimundo_commercial_3.rm, musimundo_commercial_4.rm, musimundo_stores_after.rm, musimundo_stores_before.rm

4. Click here to download the Qena dataset that accompanies the case "CEMEX: Rewarding the Egyptian Retailers." cemex_quena_dataset.xls